The ammonia you added of course.
If using fish for cycling, their wastes are used by bacteria as ammonia.
Remember not to add ammonia if you have fish in case you may misunderstood that ammonia is allowed in cycling a tank which has fish. The fish wastes will serve as ammonia. Ammonia and nitrites alone are toxic which is why only hardy fish like danios and platies are recommended as they can tolerate ammonia levels although they may not last long if they can't tolerate any further the high level of ammonia.

Remember not to add ammonia if you have fish in case you may misunderstood that ammonia is allowed in cycling a tank which has fish. The fish wastes will serve as ammonia. Ammonia and nitrites alone are toxic which is why only hardy fish like danios and platies are recommended as they can tolerate ammonia levels although they may not last long if they can't tolerate any further the high level of ammonia.