I would not use this stuff. First, we've no idea what's in it. Reputable (=honest) firms have ingredients if not on the bottle at least available on their website or when you ask [not being able to contact them to ask is, as mentioned previously, highly suspicious].
Second, to actually "eliminate" ammonia and nitrite is either misleading at best, or false at worst. Some ammonia-control products detoxify the ammonia (some convert it to ammonium which is relatively harmless to fish) but I can't imagine what chemical would actually eliminate or remove it. And besides, you want the ammonia in the tank, either for the plants if a planted tank, or for the bacteria if no plants. Nitrite the same. There is no way to circumvent nature.
If this is actually live bacteria, then it would--on that basis only--be fine. But given the above, I would not risk it. Rather go with a proven product that will jump-start the nitrification cycle immediately. There is a frozen bacteria called Bio-Spira [kymmie or Twistersmom, have I got that name correct?] that does this, and Seachem's "Stability" does it. Both these are bacteria. Dr. Tim Hovanec developed the method of keeping live bacteria in a bottle a few years ago, and biologists say it does work. Nutrafin's "Cycle" has worked for me several years ago; it is not live bacteria but it somehow gets the bacteria established pretty fast, and it has a proven track record. However, in keeping with my belief that only known essentials should go into a tank with fish, I use "Stability" myself [can't buy the frozen one in Canada].
Of course, having live plants in the tank from day one will immediately cycle the tank when the first few fish are put in, so that sems a safer and more reliable method. Again using nature.