08-03-2012, 04:41 PM
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It's not a bad price, unfortunately! Remember the store typically buys from wholesalers, who buy from breeders. The breeders raise massive quantities of fry and the cost/fish is lower than what the hobbyist spends. As an example, a long-fin albino Pleco might sell in the store for $6.50 or more. I'm lucky to get $3-$5 selling the fish myself. Selling to a retail pet store, I'd likely get $2-$3, assuming I could find one to sell to.
Another option is store credit. You might get more $$ in store credit than in cash, because the store knows you'll be spending it on items they've marked up, so if you shop there a lot, that's a possibility too. You and the store win (but mostly the store!).
Having said that, it never hurts to shop around for a better price! If you are willing to ship, you might be able to sell for a better price on the forum classifieds here!